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January 19, 2015

Indelible Holiday Impressions

From November through December broadcast advertising is filled with some great, short story telling. It’s hard to remember every ad you see, but why do some ads stick with viewers and others don’t?

 

For an ad that sticks, take a look at Apple’s latest holiday ad, “The Song.”

 

 

This ad isn’t about one product, but the brand, and how everything they produce can be connected from hardware to software. However, that’s not what’s most important to the viewer.

 

An impression is left because of the sentiment. It’s all about the power of being connected to people from the past through today’s technology (which Apple happens to provide). Any viewer can relate to this sentiment. In the digital world, people are constantly creating photo albums and posting “throwback” photos to be reminded of happier times in their lives.

 

Through Apple’s story, consumers are reminded of the way technology has enhanced this connection with the people they care about. The goal of any effective holiday campaign is bringing people together with the product that’s being promoted.

 

Telling a story this way doesn’t work for every brand, or product, especially when relying on product placement to carry the narrative. When you do find the way to pull your consumers closer together with your product on a personal level, you’ll leave an indelible impression.

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October 20, 2014

Champs!

_20A9296Charlotte Advertising Agency, Tattoo Projects takes first place at the AAF Charlotte’s 6th annual Halloween Dodgeball Ex-SCARE-aganza. More >>

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October 10, 2014

A Cruiser for a Bruiser

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With Tattoo Projects in its corner, Victory Motorcycles grabs some television time on DIRECTV’s new show, Kingdom. More >>

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August 27, 2014

Truliant Federal Credit Union Teams with Tattoo Projects

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Truliant Federal Credit Union is working with North Carolina advertising agency, Tattoo Projects, as the successful financial institution expands its footprint into Charlotte. More >>

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August 19, 2014

Pinning the Tail on Success

CharacterPage_ConfettiOur newest client just revealed their newest product, and this North Carolina-based advertising agency was on board to make sure the launch was full of flavor.

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August 13, 2014

Tattoo Grows Up. A Little Bit.

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We receive a lot of exciting things in the mail here at our North Carolina-based advertising agency. Like a left shoe, a severed hand, and boxes of protein bars. But no package is torn open as eagerly as a completed project. More >>

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July 16, 2014

We’re Having a Cow Over Our Newest Client

July 15 Post ImageBeginning in July, Charlotte creative advertising agency, Tattoo Projects, is joining forces with MilkSplash™ to help kids enjoy drinking milk. More >>

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July 3, 2014

The Tattoo Team Exercises More Than Their Minds

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No, we are not a tattoo parlor. But we will excuse you for asking if we are a yoga studio. Buffy McCoy Kelly, owner and cofounder of North Carolina-based Tattoo Projects, is a certified yoga instructor. Early morning, while the rest of the team is still dreaming about kicking ass, Buffy is already up and stretching hers. More >>

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June 27, 2014

The Charlotte Observer Gets Social with Tattoo Projects—Again!

In what is becoming a regular collaboration, the Charlotte Observer once again called on the expertise of local North Carolina advertising agency, Tattoo Projects, for their article, Building Your Business: Social media tools you may not know about. Observer reporter Celeste Smith caught up with associate creative director Chad Brophy and senior art director Justin Rentzel to pick their brains on effective brand social media management. More >>

Rudy Banny, William Boyer, and Buffy McCoy Kelly talk shop with The Charlotte Observer.

April 12, 2014

Charlotte Observer Seeks Tattoo’s .02 on Website Do’s and Don’t's

Rudy Banny, William Boyer, and Buffy McCoy Kelly talk shop with The Charlotte Observer.

Rudy Banny, William Boyer, and Buffy McCoy Kelly talk shop with The Charlotte Observer.

 

The Charlotte Observer’s Caroline McMillan recently tapped Tattoo for info for her article, 13 Costly Website Mistakes Small Businesses Make. Covering topics like SEO, design, and the importance of brand personality, we were happy to share our perspective. From Hoover to Outlaw Screws, this Charlotte creative advertising agency is no stranger to creating hard-working, engaging websites for national clients. And, of course, we are never at a loss for opinions, especially when it comes to creative communications.