February 8, 2010
Well, the Super Bowl was last night and that means some of the best and most expensive commercials of the year were seen by millions and millions of people. Some of the obvious standouts of the year were Doritos and Bud Light. There was actually a survey done that said 53% of the viewers actually like watching the commercials more than the game. Click the image to view this year’s Super Bowl Commercials.
February 5, 2010
Check out this very creative and almost hypnotic window installation designed for Maison Hermes in Japan. Tokujin Yoshioka, the mastermind behind this concept, says this installation was based on a window display he had presented in 2004. This new set up includes a restructured design, along with an appearance from a famed Japanese actress. Yoshioka had this to say about the piece, “On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.” You can check out more on this here.
SHARE | No Comments »February 3, 2010
While doing the daily morning routine of scouring around the advertising blog-o-sphere, one thing that caught my attention on the SwissMiss blog was the Social Media Mullet. Created by Steve Badowski of Carrot Creative, the website is composed of Steve’s Linkedin (clean cut, business, networking) and Twitter (party, friends, fun stuff) updates metaphorically into a mullet. Pretty clever!
SHARE | No Comments »February 2, 2010
Dailyfork.com, a blog site dedicated to everything edible, ranked Troeg’s Brewing Company “Girl Fart: How to Sell a Beer” Television spot the number 1 most flatulent food commercial. You can check out the other videos on the list here.
SHARE | No Comments »January 29, 2010
Here is an interesting trailer for a documentary found on Ogilvy Amsterdam’s blog. The GhostVillage Project was a 3 day project where six street artists where given the license to have their creative imaginations run a muck on an abandoned village located on a remote island off the western coast of Scotland. The village was constructed in the 70’s for miners to lodge while dredging for oil, but the project never came to fruition. The release date for this documentary is yet to be known, but you can check out the Agents of Change Flickr site for a set of brilliant photos taken during the project.
SHARE | No Comments »January 28, 2010
In the Ad industry, building a strong client/agency relationship is one of the most important factors in being successful and productive on both sides. Striking a balance between client needs and agency needs/creativity can be an arduous, almost impossible task, but it is necessary for the progression of both parties. Essentially, It all boils down to is compromise. Both the client and agency must be able to communicate openly with each other and understand the needs and objectives of one another. Now with that said, check out this satirical video about dealing with client/agency relationships in everyday situations.
SHARE | 1 Comment »January 27, 2010
With the first Superbowl of the new decade just two weeks away, researchers are predicting that this Superbowl will one for the ages, but not for the gameplay. IBISworld is predicting this year’s game will exceed 100 million viewers. This is great news for the advertising industry because the Superbowl is well known for its new, outrageous, and also expensive halftime commercials.
via Adrants
SHARE | No Comments »January 21, 2010
Last week was hectic with the Charlotte ADDY Awards approaching, every agency in Charlotte scrambling to get their years best work in the competition. It was well worth the work because last night the AAF Charlotte held a special pre-show exhibition at the Mint Museum of the work that was entered. After viewing everyone’s work, its going to be extremely tough on the judges this year because everyone submitted some extraordinary pieces. This years ADDY Awards will be interesting to say the least.
SHARE | No Comments »January 19, 2010
Tattoo traveled to Loretto, Kentucky to the Maker’s Mark Headquarters yesterday to meet about a new business venture. During the stay in Loretto, Tattoo was able to tour the Maker’s distillery to see how exactly this fine Kentucky Bourbon is created. One thing we found particularly interesting was the Sour Mash Vat (image to the right). Sour Mash is the process in the distilling industry that uses material from an older batch of mash to start fermentation in the batch currently being made, similar to the making of sourdough bread.
SHARE | No Comments »January 13, 2010
In an attempt to keep with the current “Go Green” trend, Jesus Diaz over at Gizmodo proposed the idea if Coca-Cola were to not paint their soda cans, it would make a quite significant improvement in improving air quality and pollution as well as saving energy. To put this into perspective, Coca-Cola sells approximately 24 billion units annually. The amount of paint it takes to cover all of the cans must be in insurmountable proportions. Check out the rest of the article here.
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