July 30, 2015
Shopping for an agency to represent your brand is a lot like shopping for any product or service. There are big names that offer a consistent reputation for solid work and small names that may be better fitted to suit your brand’s particular needs without a long, storied history.
July 13, 2015
CHARLOTTE, July 13th, 2015 – Tattoo Projects announced today their partnership with Johnson C. Smith University (JCSU). The Charlotte-based advertising agency will develop a new brand identity for Metropolitan College, the adult degree program at JCSU. More >>
June 29, 2015
This article written by our own Buffy McCoy Kelly was originally published by Talent Zoo in 2006. A decade later, this is great information for juniors that still holds up today.
A Few Things to Consider for Juniors on the Job Hunt The process of shopping your book and interviewing for your first job is exciting. It’s exhilarating. It’s like navigating your way through a booby-trapped mine field with one leg tied behind your back. More >>
June 22, 2015
Emoticons marked a small advancement in digital language. The birth of emojis stirs up a whole new realm of possibility. Adding a human touch to digital communications pushes the boundaries of what we can immediately convey to people around the world, instantly. For marketers, the opportunities are endless. More >>
June 16, 2015
With the corruption scandal surrounding FIFA, its six largest partners (Coca-Cola, Budweiser, Adidas, Emirates, Visa, and McDonald’s) have all condemned the organization. Coca-Cola, Visa, and Adidas have come out to say they will reassess their partnerships with FIFA if sweeping changes aren’t made to restore the image of one of the world’s largest nonprofit organizations. More >>
May 8, 2015
Stop comparing Generation Z to Millennials. They have been raised in a drastically different environment and expect very different things from themselves and the world around them.
April 23, 2015
“I think they’re screwed. Snapchat, I predict, will be the next Formspring or Chatroulette, that mega-hot thing that all the kids were on until suddenly they weren’t.” – Shane Snow
March 28, 2015
We’ve got some badass new graffiti in the office. Props go to our good friend and former employee, Jess Moen, who came through and tagged our wall with this one-of-a-kind piece.
March 25, 2015
Establishing the look of a brand is vital, but it’s much more simple and tangible than designing the feel of a brand. The feel has been an ambiguous assumption of what consumers subconsciously associate with a particular company or store. Sensory marketing is now allowing brands to establish, down to the most obsessive detail, exactly what their brand feels like.
March 13, 2015
A savvy consumer can sniff out a business review that was posted by someone close to the business. It’s quite obvious when they directly challenge other negative reviews and speak about parts of the business that would go unnoticed by infrequent customers. No one likes that and it leaves a bad taste in the reader’s mouth.