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March 22, 2007

Premium Commercials to go with my Premium TV, please.

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Circuit City is currently running a promotion that gets the buyer a Sony HD TV 40″ or larger, installation, HD digital cable, and a home theatre system, at a discount. Cool– where do I sign? With the fabulousness of HD, big screens, and surround-sound in our living rooms, it makes you wonder: why can’t we pick our commercial packages, just like we pick our Direct TV? I’d gladly pay a premium for only the good commercials with my Spongebob. Well-lit, professionally-directed, strategic concepts and high quality creative. Why not? I don’t know about you, but I don’t want to see those homemade car dealership commercials 50″ wide and in HD. I’m thinking an extra $10 or $15 a month would be a worthwhile upgrade, for the discerning consumer. What do you think?

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