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Getting on the Boat
The Marketing Forum is a month away. We’re getting ready to roll, packing up our biz cards, Listerine breath strips, and getting our teeth whitened. There’s a lot of talking to be done, you know. We’re Boat virgins, but we hear it’s a grueling experience. Meetings strictly regimented, scheduled within an inch of one’s life. We heard about the Boat from our friends Jim Edwards and Karen Benezra at Brandweek. One big fat check later and we were signed up. The word on the street is that the Boat is for serious new biz hunters. No bells and whistles allowed, and we can’t even bring a tattoo artist on board. We’re working on serving wine at our lounge, but no o.k. on that yet. As far as we can tell, there’s only 1/2 hour here and there for sunbathing and gambling. But you know, rules are made to be broken.
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