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Tattoo at the security checkpoint
The TSA gave their blessing on advertising at airport security checkpoints in January. We’re happy about this, because we’ve been part of the security checkpoint captive audience so often. It’s a great place for creative communications– why not? According to a 2004 study of frequent flyers by market research company Arbitron, airline travelers are 80% more likely to have an annual household income over $100,000. They’re also more often household or business decision makers. We’re excited about the security checkpoint advertising campaigns we’re currently working on for our clients (one sample of the work, above). We’ll share more on this with you, as it unfolds– keep your eyes peeled at the checkpoints for a Tattoo Project!
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