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Bluetooth-enabled Tattoo
It’s interesting to us how many marketers don’t utilize the fabulousness of bluetooth. So many love to talk about cross channel communications, and multi-media efforts. Not that many actually pull through with it. Fortunately for us, we have some adventurous clients who see bluetooth the same way we do: as Krazy Glue for campaign components. We’re currently working on a handful of projects, where we’ve created bluetooth-enabled out-of-home for our clients. You can see a demo here: demobluetooth.wmv. Tattoo Projects is a member of The Bluetooth SIG organization. The group consists of technology and adopter companies who focus on specific areas, such as engineering, qualification, and marketing. Interoperability is maintained by strict qualification procedures and regular testing of products at events sponsored by the organization.
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