April 9, 2007
We’re confused by what Donald Trump is up to with The Apprentice. The show uses marketing assignments for challenges, as readily as Fear Factor has their contestants eating worms or digging around in cow manure. It’s all good entertainment, I’m told. Here’s the thing. Marketers who allow their product to be gang-raped on The Apprentice get a lot of PR, for certain. Some would say they’re geniuses for getting a spot on the show. But what does that say about their viewpoint on the advertising industry? That any old Tom, Dick, or Heidi can do it? We’re curious about how being featured on The Apprentice has affected product sales, and target consumers’ perceptions, for participating brands. If you have info, we’re all ears. And for a few good laughs, be sure to check out?Ǭ† Nine Simple Secrets of Great Advertising from Trump University. Now THAT’S good entertainment.
April 7, 2007
In their recent article titled “New Bar Codes Can Talk With Your Cellphone”, NY Times said, “It sounds like something straight out of a futuristic film: House hunters, driving past a for-sale sign, stop and point their cellphone at the sign. With a click, their cellphone screen displays the asking price, the number of bedrooms and baths and lots of other details about the house.”
We were thrilled about the article. Not because of the mobile technology (our mobile contributors have an eerily similar platform already developed, and just need a client to buy it). But because now, our more skittish clients will feel empowered to move forward with some of our insane creative mobile applications that they were previously afraid of.
April 6, 2007
This month, Creativity magazine will be showcasing the different points of view and interpretations of artists in illustration, design and photography by asking them to interpret a single concept. It’s called the Genius on Paper Report, and this year’s theme is “future.” Tattoo P. was invited to participate. Much love to Terry Kattleman for that. The most compelling submissions will be featured in an online gallery at AdCritic.com, and the best of the best, along with an overall winner, will appear in Creativity. Happily, Tattoo made the first round of nominations with one very interesting artistic, photographic take on the future. We won’t reveal it just yet. 
Tattoo also submitted a few other non-winning pieces that we loved very much. Like the one pictured above, shot by Tom Cwenar out of Pittsburgh. What this photo says: Wal-Mart may rule commerce today– but just like Rome, Empires are destined to fall. It’s a history that bears repeating. In this Future, thanks in part to wi-fi, every man is an island, albeit with genetically-engineered technological capabilities . Isolation and indifference rule, and nobody even remotely gives a damn about Julie Roehm and Sean Womack.
Next up: a fun project for Charlotte Regional Visitors Authority! CRVA pulled Tattoo in to create some non-traditional marketing, and a good time promises to be had by all. With agency of record, Boone-Oakley, Gina Hight is at the marketing helm of CRVA. It’s a great match-up for Tattoo, since we dig Boone-Oakley’s work, and we’re kindred spirits with Gina’s fearless style. The divisions of the CRVA are Visit Charlotte, the Charlotte Convention Center, Cricket Arena, Ovens Auditorium, specific services with the new Charlotte Bobcats Arena, and management and operation of the new NASCAR Hall of Fame. Keep your eyes peeled for more on the Tattoo/CRVA project in the upcoming months.
April 4, 2007
Forget performance, hydration, athletics, mental acuity, and all those other things that energy drinks usually claim to do. This ad for Coca-Cola’s Burn by Leo Burnett (Milan) promises something entirely different. Hope that guy has a Tucks in his pocket.
We like this blog, Ads of the World. It’s worth a look. Ads of the World: Advertising Archive & Community
April 3, 2007
Ad geeks and jumpy clients have been paying close attention to Bob Garfield and his pontification about the future of advertising in his Chaos Scenario 2.0, The Post Advertising Age. Yawn.
Fact is, both clients and advertising/creative/agency-types are an itchy bunch of people. Always looking for the next thing, always eager to move on. Whether the context is the death of TV, the birth and death of Second Life, , or just a better-paying gig down the street– it’s just a day in the life, and hardly worth getting worked up over. If there wasn’t chaos– now THAT would be a story worth reading.
April 1, 2007
?Ǭ†
What does a car have to do with creative content development , advertising, and mobile marketing? Well, a lot. Tattoo’s own 1971 Buick Riviera is not only a beautiful machine, it’s an icon. Just like we tell our clients every day: you’ve got to make a lasting impression. With the Riv, we have a compadr?ɬ©, bro, and insta-conversation wherever we go. And we do it without spinners.
Email
RSS
Twitter
Facebook