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FacebookMay 21, 2007
It’s not the size that matters, it’s how you use it.
Compared to regular detergent, the All 3x concentrated formula small-yet-mighty bottle gives you a full load of clean clothes with just a third of the amount you?¢‚Ǩ‚Ñ¢re used to using. So, you can either lug a big, heavy traditional detergent bottle– or you can tuck the Small Yet Mighty into your bag and call it even.
We wonder why, with innovations like these, people still go the big, clunky, rotator-cuff-tearing, old-fashioned route. This thinking is highly applicable to the?Ǭ† advertising/marketing world, as well. When the small and nimble shop can do the job with just a third of the amount you’re used to using, why stick with the Y&R’s, Ogilvy’s, and other moldy-oldies? We can’t think of any other reason — so just like laundry detergent brand imprinting, we suppose it must be because it’s what their moms used to use.
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