May 24, 2007
MSNBC and Human Joysticks
In April, Msnbc.com launched A Fuller Spectrum of News branding campaign. With forward-thinking VP Marketing Catherine Captain at the helm, the campaign about news IS news. With its elements that allow consumers to engage and participate with the brand, Msnbc.com makes news more digestible. And dare I say, fun.
Cool parts of the campaign include ?¢‚Ǩ?ìNewsBreaker,?¢‚Ǩ? an online RSS-fed game. It’s also the first branded audience participatory in-cinema game, which busted loose in Los Angeles, Philadelphia and White Plains, NY.
?¢‚Ǩ?ìThis campaign is intentionally different and unexpected for a news organization,?¢‚Ǩ? said Captain.
See elements of A Fuller Spectrum of News campaign here.
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