May 29, 2007
Don’t just sit there– create a revenue stream!
Certainly, you’ve already heard the soon-to-be-famous quote made just a few days ago by Google senior VP, Alan Eustace and VP Jeff Huber: “(Google) accepts that some projects will never have an associated revenue stream.”
Companies challenge their talent to create innovative ways to engage consumers, and turn a profit from it. That’s what makes the world go ’round. Especially tough for the media/news world (consumers like their news and news brands FREE), but it is being done– Newspaper Next project is an example.
Let’s think about this for a second.
With Google’s acceptance of some projects NEVER generating revenue, they’re saying that those projects are meant only to build and serve their audience. And with larger, well-served and satisfied audiences– other projects designed to make money are destined to bring in nice chunks of change.
Sounds like simple logic, and a great way to enhance revenue streams. Wondering about all the gasping at the Google quote?
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