One word for Saturday night (June 23) with Tattoo: housequake. The one and only Prince hosted an exclusive show/party/dinner at Hollywood’s Roosevelt, and Tattoo was among the lucky 130 guests rocking the house. Prince rocked old and new, mostly 3121 tunes. Here’s what the LA Times had to say about the party. Word on the street is here (this one’s funny).
Highlight of the evening: Tattoo’s own Buffy McCoy Kelly ended up sitting/dancing/partying with P. Diddy and his entourage. The LA Times dubbed the group, “the hip-hop power couch”, the group included P. Diddy, Death Row Records founder Suge Knight, Erykah Badu, Nas, and others. Buffy didn’t know who any of them were (except P. Diddy, he’s hard to miss), but had a great time hanging with their group, dancing on 6-inch heels, and working up a Black Sweat.
Tattoo Projects will soon be releasing our children’s book, “If I Had A Ray Gun”. It’s illustrated by killer artist, Laith Bahrani (see more of his work here.) The story is about learning the art of tolerance– when it would be so much easier to blast everything that stands in your way, with a Maxo-Vaporize super-charged ray gun. The book promises to be fun, VERY unique, and completely politically incorrect. That’s the way we like to do it. Look for Ray Gun this fall on Amazon.com and BarnesandNoble.com.
When it rains in Philadelphia, a hometown startup has the local businesses covered. Dutch Umbrella provides tagged courtesy umbrellas to local merchants, then uses a RFID interrogator to track those borrowed by the merchants’ customers. By tracking the umbrellas’ locations, they’ll be able to provide market research to participating merchants. Now THAT’S a sexy umbrella.
Adidas has my dream pop-up store in Paris. It boasts a hi-tech virtual mirror which captures the feet and legs of the customer, then merges them with images of shoes. Shoes are equipped with RFID, so you can find out all about them without having to talk to anybody. Bottom line: the pop-up is a badass technology-junkie’s bon mot. Enjoy.
All the things you love about TV and the internet, all mixed up into one tasty brew called Joost. I can’t see how you could possibly go wrong. We’re beta testing, and will let you know, of course.
I’ve always held scratch n’ sniff in high regard, and NOTHING beats a free sample of Pantene attached to my morning newspaper. Indulging the senses is a golden ticket in marketing. Which is why I can’t resist Viva’s print execution (the TV executions leave a lot to be desired). The release states, “…in a world increasingly oriented toward digital media, it focuses on a very corporeal “test drive” approach via a print insert containing a product sample camouflaged as an ad page. The effort launches this month in Reader’s Digest and Every Day with Rachael Ray.” More here.
With more than 3 million kids, and even more adults, suffering from ADD these days, it is no surprise that short-form content is preferred by consumers.?Ǭ† Dr. Edward Hallowell, psychiatrist and author of the best-seller Driven to Distraction, has said, “The symptoms of ADD can look just like the symptoms of modern life. … [The population is] going so fast, they’re doing so much, they’re so saturated with information overload that they look distracted, impulsive and restless.” Sounds like everybody I know.
These days, movies, TV, and video are better known as “content”. And specifically for the distracted set in mind,?Ǭ† the magic word for content creators is “short.”?Ǭ† OMMA blogger Kathy Sharpe challenges us to “imagine if the summer’s biggest moneymaker turns out to be a 13 minute video on iTunes.” With big thinking in small packages, designed with revenue in mind– we don’t have to imagine too hard.
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Look for Ray Gun this fall on Amazon.com and BarnesandNoble.com.
