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Tech-Kicks Got Kick
Adidas has my dream pop-up store in Paris. It boasts a hi-tech virtual mirror which captures the feet and legs of the customer, then merges them with images of shoes. Shoes are equipped with RFID, so you can find out all about them without having to talk to anybody. Bottom line: the pop-up is a badass technology-junkie’s bon mot. Enjoy.
Tags: adidas, consumers, future, innovative, kicks, merges, mirror, new project, products, rfid equipped, shoes, tech, virtual
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