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Under Their Umbrella
When it rains in Philadelphia, a hometown startup has the local businesses covered. Dutch Umbrella provides tagged courtesy umbrellas to local merchants, then uses a RFID interrogator to track those borrowed by the merchants’ customers. By tracking the umbrellas’ locations, they’ll be able to provide market research to participating merchants. Now THAT’S a sexy umbrella.
Tags: crazy, dutch umbrellas, market research, marketing, merchants, rfid interrogator, sexy, tracked, tracking, umbrellas
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