June 17, 2007
Under Their Umbrella
When it rains in Philadelphia, a hometown startup has the local businesses covered. Dutch Umbrella provides tagged courtesy umbrellas to local merchants, then uses a RFID interrogator to track those borrowed by the merchants’ customers. By tracking the umbrellas’ locations, they’ll be able to provide market research to participating merchants. Now THAT’S a sexy umbrella.
SHARE | No Comments »
Leave a Reply