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August 26, 2007
Shakerboarding is a bizarre combination of break dancing and advertising, attracting attention by throwing dance moves while spinning branded signs. US Pizza chain Cici?¢‚Ǩ‚Ñ¢s set out to own the gimmick with the help of Deutsch Los Angeles. Too bad, because shakerboarding used to be a cool, organic, campy/funkalicious thing. Now, it’s “owned” by a brand. Hate it when that happens.
August 24, 2007
Grace Paley, writer and activist, died today. She was 84. Supposing it had to happen sometime, but now? Right in the middle of loyalty programs, ’08 branding campaign preparation, consulting trips, shooting, three RFPs and choosing paper stock by Monday? She was, and still is, my favorite writer of all time; she will live forever on my bookshelf. She wrote about day-to-day. About exhaustion, daydreaming, the laundry, the weather. Her characters lived out the drama of what? Pretty much nothing to speak of. Yet it consumed them. Her writings surreptitiously showed how ensnaring the elaborate web of everyday life politics can be. About how you can get so tangled up in taglines, fonts, and email chains, that you forget to be brilliant. Or creative, even. But that certainly doesn’t happen to any of us ad people…..does it?
From her work, ?¢‚Ǩ?ìEnormous Changes at the Last Minute?¢‚Ǩ?:
?¢‚Ǩ?ìI saw my ex-husband in the street. I was sitting on the steps of the new library.
?¢‚Ǩ?ìHello, my life, I said. We had once been married for twenty-seven years, so I felt justified.
?¢‚Ǩ?ìHe said, What? What life? No life of mine.
?¢‚Ǩ?ìI said, O.K. I don?¢‚Ǩ‚Ñ¢t argue when there?¢‚Ǩ‚Ñ¢s real disagreement. I got up and went into the library to see how much I owed them.
?¢‚Ǩ?ìThe librarian said $32 even and you?¢‚Ǩ‚Ñ¢ve owed it for eighteen years. I didn?¢‚Ǩ‚Ñ¢t deny anything. Because I don?¢‚Ǩ‚Ñ¢t understand how time passes. I have had those books. I have often thought of them. The library is only two blocks away.
?¢‚Ǩ?ìMy ex-husband followed me to the Books Returned desk. He interrupted the librarian, who had more to tell. In many ways, he said, as I look back, I attribute the dissolution of our marriage to the fact that you never invited the Bertrams to dinner.
?¢‚Ǩ?ìThat?¢‚Ǩ‚Ñ¢s possible, I said. But really, if you remember: first, my father was sick that Friday, then the children were born, then I had those Tuesday-night meetings, then the war began.?¢‚Ǩ?
August 13, 2007
Got our eyes peeled this month for some fresh free-thinkers. Art direction, copywriting, design. Who do you know that we should know? Guys must look good with shirts off, girls must rock the hot-pants. Great portfolio in hand, of course. Pass it along.
August 7, 2007
Publix Supermarkets announced today that they’ll be filling oral antibiotics prescriptions for FREE. That means all those ear infections, boogery noses, sinus problems, and anthrax aftermath will be total freebies. Dang, that makes me look twice at Publix. Walmart, you better hop-to.
August 6, 2007
There’s nothing quite like unrolling the newspaper in the morning, having a cup of coffee, getting newsprint all over your hands, and wrestling with those big-ass pages while you try to eat your oat bran. The newspaper is a part of culture that is weird, outdated, and absolutely fabulous. Hopefully, it will never go the way of the eight-track. But a little something extra to go with all that recycling-bin filler has become de rigeuer, according to Center for Media Research. Today, 92% of America’s topp 100 newspapers offer video on their websites. 39 papers offer original video content! 93 papers offer RSS partial text feeds, and no papers have begun embedding advertisements in their RSS feeds. And 67 papers even allow comments on articles, which is cool. Certainly can’t line the bird-cage with that.
August 5, 2007
Not sure what happened– one minute I was working my second job as a club hostess in Second Life, and the next thing I knew it was a week later. I hate it when that happens.
As I’m sure you’ve noticed, SL has begun its ugly descent from the the golden child it was to marketers only a year ago. Why? Could be the aggressive presence of the SL Liberation Army, who destroys marketers’ outposts in SL. Could be SL’s focus on adult entertainment. Or it could be that it’s just, well, “so last year”. Gaming Insider has more.
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