What’s Extra in the Extra! Extra! News Biz

August 6, 2007

What’s Extra in the Extra! Extra! News Biz

There’s nothing quite like unrolling the newspaper in the morning, having a cup of coffee, getting newsprint all over your hands, and wrestling with those big-ass pages while you try to eat your oat bran. The newspaper is a part of culture that is weird, outdated, and absolutely fabulous. Hopefully, it will never go the way of the eight-track. But a little something extra to go with all that recycling-bin filler has become de rigeuer, according to Center for Media Research. Today, 92% of America’s topp 100 newspapers offer video on their websites. 39 papers offer original video content! 93 papers offer RSS partial text feeds, and no papers have begun embedding advertisements in their RSS feeds. And 67 papers even allow comments on articles, which is cool. Certainly can’t line the bird-cage with that.

Tags: advertisements, based, Culture, embedded, evolution, internet, living, modern, new project, newspaper, original, video, web