Altruistic play=great marketing move

August 7, 2007

Altruistic play=great marketing move

Publix Supermarkets announced today that they’ll be filling oral antibiotics prescriptions for FREE. That means all those ear infections, boogery noses, sinus problems, and anthrax aftermath will be total freebies. Dang, that makes me look twice at Publix. Walmart, you better hop-to.

Tags: advertising, antibiotics, competitive, free, freebies, marketing, new project, promo, promotion, publix, supermarket