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Shake, rattle, and Roto
Shakerboarding is a bizarre combination of break dancing and advertising, attracting attention by throwing dance moves while spinning branded signs. US Pizza chain Cici?¢‚Ǩ‚Ñ¢s set out to own the gimmick with the help of Deutsch Los Angeles. Too bad, because shakerboarding used to be a cool, organic, campy/funkalicious thing. Now, it’s “owned” by a brand. Hate it when that happens.
Tags: advertising, break dancing, cici's pizza, holder, marketing, organic, owned, shakerboarding, sign
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