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Current Gets All Grown Up
Current TV hit a major milestone last month when it became the youngest cable network to win an Emmy — for outstanding achievement in interactive TV. As of today, the user-generated-news website launched by Al Gore and Co. just two years ago has a new look, a new focus and a new domain: Current.com. What started out as an online community for aspiring and up-and-coming filmmakers to gain exposure and network with each other by creating videos on topical issues has evolved into a broader, user-generated approach to current events for tech savvy 18- to 34-year-olds. Most of us know current thanks to their VCAMS (viewer-created ad messages); it’ll be cool to see what’s next.
Tags: ad, current tv, emmy, grows up, innovative, messages, modern, news, show, viewer created, young
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