Tattoo Projects Born to Blog

November 29, 2007

What did you order? Whoops.

Currently, when Facebook members buy items like movie tickets or shoes (or whatever) on participating e-commerce sites, news of those purchases are sent to the members’ friends. According to Mediapost, “after three weeks of increasingly loud protests, Facebook is reportedly considering retooling its controversial Beacon program, which notifies members about their friends’ purchases.” What, you say? You didn’t know Facebook was sharing your purchases with your friends? Mediapost says, “Members have an opportunity to decline to share that information, but the opt-out system is seriously flawed, with users not seeing the opt-outs and/or not understanding that doing nothing means Facebook will share information about their purchases.” And you were worried that your REAL age showed up in your profile, silly.

November 28, 2007

No More Minding the Gap For Emma

Emma Clarke, the voice of the Tube in London has been fired for saying negative things about the underground transportation system. If you’ve ridden the Tube, you’ve heard her– reminding you to “Mind the gap”. Apparently, she doesn’t use the Tube– saying it would a “dreadful” experience for her to hear herself. And apparently, the LU would rather use a voice talent that actually endorses the product. Go figure.

November 20, 2007

Adrants, with extra Pepperoni and Onion

Everybody knows that pepperoni is the favorite pizza ingredient, right? Tattoo Projects created these quirky spots for Hungry Howie’s Pizza, home of the original flavored crust pizza. Today, the spots are featured on Adrants. See what Steve Hall has to say about the work, here.

November 19, 2007

“…96.2% of all statistics are made up.”

Almost made it to the Idea Conference this year, but my nails weren’t quite dry.

Last year was apparently a great success, with a round of inspiration for all. This one I particularly like, Euro’s David Jones, “taking a swipe at the research and pre-testing industry.” Mr. Jones exhorted listeners to stop asking permission. Drawing on a “truth” from British comedian Vic Reeves that “96.2% of all statistics are made up,” Jones argued that some of the most well-liked ads aren’t based on research or focus-group results. Instead they but rely on a creative director’s gut instinct of what consumers will like. Boy, do we like this guy.

November 15, 2007

3536 North Davidson

We’ve got a new office. Originally an art gallery, it now holds Tattoo Projects. The furniture hasn’t been delivered yet. Stay tuned.

November 13, 2007

Gettin’ Orwellian With It

So, what do you think about being advertised to on your social networks? It’s taboo, to be sure, but how do we all really feel about? We don’t seem to be bothered about having our personal info emblazoned on Facebook, answering each other’s marketing questions on LinkedIn, or going like lemmings to the newest videos from the music industry posted on YouTube. Search Insider’s David Berkowitz posted this interesting blog today, which Tattoo very much enjoyed. My take: when people make information voluntarily public, marketers are fools not to find smart ways to use it. What the heck?

November 9, 2007

You Can’t Handle a Bigger Logo.

The few, the proud, the Creative People. Watch the video here.