December 8, 2007
Rockin’ and Pioneerin’
RadioHead is conducting a musical experiment that takes takes guts and experience — both of which they have in spades. The band is allowing consumers to “pay what they want” for the downloadable version of their album, “In the Rainbows”. Buyers can pay zero or whatever they please up to £99.99 (about $212) for the album in MP3 form. We are very excited about this kind of aggressive move in the topsy-turvy music world. We were psyched with Prince’s bold marketing maneuver, and we’ll dig watching this one unfold.
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