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Hidden Persuaders
Good for a chuckle: Mark Greif’s NY Times essay, “The Hard Sell”, about Vance Packard’s book, “The Hidden Persuaders” (1957). Greif says, “Packard had tried to warn Americans of a new mutation in advertising. Powerful admen were working to tap the irrational in the consumer mind, using the applied psychology and sociology supported by the government during World War II.” Hmmm…. so that’s what we do. 
Tags: advertising, evolving, marketing, mutation, new, ny times, psychology, sociology, the hard sell
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