March 28, 2008
This is an excerpt of a piece about the use of social networking by marketers, written by StrawberryFrog. Pass it on.
Social marketing DON’TS
1) Don’t violate the rules of social media. Often marketers and brands violating basic rules of social media. For Facebook no matter how targeted the message (or fancy or clever), it was [...]
March 20, 2008
When you’re creating meaningful communications for a brand, you spend a lot of time studying the target audience. It’s one of the very best parts of the job — the psychology of what makes people choose one product over another is a rich chunk of cultural anthropology. Anybody with a computer can build an [...]
SHARE | No Comments »March 17, 2008
Considering that the average click-through rate for web banner ads is 2.1%, it’s amazing anybody still invests money into them. Word-of-mouth and SEO are two great alternatives for the stale medium of banner ads. And why not use the internet in more strategic ways? Why BUY the media, when you can CREATE it? Take Johnson [...]
SHARE | No Comments »March 14, 2008
Turtle Island Foods, home of Tofurky, has become the first food company to sponsor the Humane Society of the United States. Seems like a good move– a nice, high-profile statement of integrity. With the recent surfacing of disturbing undercover videos from the meat industry, it seems that Tofurky could be poised for the limelight. [...]
SHARE | No Comments »March 7, 2008
Skirt! magazine profiled Tattoo’s Buffy in their “She’s the Boss” issue this month. Skirt! is a monthly magazine distributed in Charleston, SC; Atlanta, GA; Augusta, GA; Charlotte, NC; Savannah, GA; Jacksonville, FL.; Columbia, SC; Knoxville, TN; Memphis, TN; Richmond, VA; Houston, TX; and Boston, MA. Check it out here.  Most interestingly, it wasn’t any of [...]
SHARE | No Comments »March 6, 2008
Just finished shooting a top secret project– to be revealed in April. If you want to try to guess the client, here are some hints: a dirt track, champagne, and hard hats were involved in the shoot.
SHARE | No Comments »March 4, 2008
We’ve all been there: shoes off, laptop removed from bag, belt buckle removed, Ziploc filled with 3.4 oz containers ready to roll on through. But the people in front of you have never heard about the Ziploc bag rule, the woman is in tears about throwing away her full bottle of Sunsilk, the guy sets [...]
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