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Rise of the Furky
Turtle Island Foods, home of Tofurky, has become the first food company to sponsor the Humane Society of the United States. Seems like a good move– a nice, high-profile statement of integrity. With the recent surfacing of disturbing undercover videos from the meat industry, it seems that Tofurky could be poised for the limelight. Sure, Tofurky is an acquired taste, and proves to be tough to sneak past people accustomed to the traditional carcass/dead animal products. But tasting weird hasn’t stopped many products from hitting the big-time. (Yes, Red Bull, we’re talking about you.) We hope Tofurky seizes the day and grabs some market share. Of course, they’ll have to step over some diseased cows, on their way into the mainstream food supply.
Tags: advertising, foods, marketing, rise, tofurky
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