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Who clicks on those things, anyway?
Considering that the average click-through rate for web banner ads is 2.1%, it’s amazing anybody still invests money into them. Word-of-mouth and SEO are two great alternatives for the stale medium of banner ads. And why not use the internet in more strategic ways? Why BUY the media, when you can CREATE it? Take Johnson and Johnson’s BabyCenter — a site that would give any parenting magazine a run for its money. And then there’s Nike Plus, of course, which is a real threat to any media engaging the running population. It’s simply the difference in leaders and followers, I suspect.
Tags: best+advertising+solutions, Johnson+and+Johnson, new+advertising+ideas, Nike+Plus, Tattoo+Projects, web+banner+ads
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