March 20, 2008
Human Chameleon
When you’re creating meaningful communications for a brand, you spend a lot of time studying the target audience. It’s one of the very best parts of the job — the psychology of what makes people choose one product over another is a rich chunk of cultural anthropology. Anybody with a computer can build an ad, god help us. But connecting with consumers is a craft. For an over-the-top look at how one creative free spirit gets inside the heads of shoppers, check out a la Cart. Performance artist and author Carlip collects strangers’ lost shopping lists, and imagines the life of the people behind them. a la Cart is a compilation of Carlip’s photographic interpretations of those people — with the help of expertly applied make-up and costuming, she turns herself into them. More creatively insightful than Hey Whipple, Squeeze This.
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