April 2, 2008
John Deere Smackdown Launch!
An interactive campaign created by Tattoo and Fergus Peters Group for client John Deere launched today. The campaign focuses on the John Deere 313 skid steer — the smallest in the category. The website, www.skidsteersmackdown.com, premieres the first in a series of web videos for the John Deere 313 Skid Steer.
The Smackdown is a dirt-track event where the smallest of all John Deere skid steers takes on any and all competitors in a series of challenges to prove their muscle.
Equal parts tractor-pull, WWF, and stock-car racing, the Smackdown video series creates an exciting and raw way to compare heavy equipment. The series boasts a tug-o-war, hill climb, flat-track race, pit stop skirmish, and power lifting event, to name a few. The events push the machines to their limits, and some even end up on their backsides. Complete with a “ring girl” in a hard-hat, a victory milk chug, a cheering crowd, and friendly rivalry between the expert skid steer operators, the Smackdown is an entertaining way to learn a lot about skid steer equipment. Viewers will be directed to the website, www.skidsteersmackdown.com, via a poster campaign at John Deere dealerships, e-blasts, and direct mail.
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