April 15, 2008
Bloggers Make the C-Suite
These days, everybody’s blogging about something. In fact, the title “Chief Blogger” has even hit the corporate world. Somebody’s got to be the voice of your company, to tell your story and engage consumers, and press releases are for dinosaurs. Although we think the title “Chief Blogger” sounds a little too much like “PR Consultant”, we do think it’s cool to have people at your company dedicated to the job. It’s no Second Life, but truly participating in The Conversation on the www can be a full-time job. We think Geoff Livingston, CEO of Livingston Communications and blogger at the Buzz Bin said it best — “The problem is that too many people focus on the actual tool: the blog,” he said. “What they need to focus on is the principles behind social media that make it work, like participating in a larger community works, and not controlling the conversation works.”
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