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One Big Award Is Cool.
Creativity reports that agency “Fallon solicited its present staff and alumni to cement their place in history by contributing awards won to be eventually melted into one solid metal mural for a project called ‘You Are Fallon.’” We have always been big fans of sharing, and giving awards away to our folks. Awards are great to get, but they can’t help but divide agency creatives and wage silent, competitive, internal war. Putting them all in one big pot and melting them down is a great way to let everybody in the agency share the love. I also particularly like the fact that the creative who hatched the idea for the project declined to be named. That’s cool.
Tags: advertising, award, competition, creativity, fallon, marketing, melting pot, new project, You+Are+Fallon
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