Good intentions don’t make a good spot. Case in point: this spot about dog fighting for the Animal Rescue Association. From the sappy guitar music, to the Disney-esque talking dogs, to the over-the-top copywriting — wasn’t sure if the spot was a joke or not. I was waiting for Babe the Pig to step out [...]
Certainly, you’ve all seen it by now: Fast Company’s article about Alex Bogusky. (insert eye roll here.) Fast Company makes several comparisons between Alex and Jesus; the article also touts profundities from the agency’s top creatives, like this one: ‘”To try to be cool is to not be cool,” Keller pronounces. “To chase cool, you’re [...]