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June 22, 2008
Good intentions don’t make a good spot. Case in point: this spot about dog fighting for the Animal Rescue Association. From the sappy guitar music, to the Disney-esque talking dogs, to the over-the-top copywriting — wasn’t sure if the spot was a joke or not. I was waiting for Babe the Pig to step out and ask for donations.
June 2, 2008
Certainly, you’ve all seen it by now: Fast Company’s article about Alex Bogusky. (insert eye roll here.) Fast Company makes several comparisons between Alex and Jesus; the article also touts profundities from the agency’s top creatives, like this one: ‘”To try to be cool is to not be cool,” Keller pronounces. “To chase cool, you’re chasing something that already exists, which means you’re always going to be on the wrong side of it, you’ll always be following.” (I think I just threw up a little in my mouth.) Overly-cool, overly-hyped, overly-popular: wake me when it’s over.
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