September 21, 2008
Tattoo is having fun working on some projects with contributor Rich Nadworny, of Digalicious. He’s a Digital Strategist with over 12 years experience in leading online programs. He has helped develop digital strategies for clients including Unicel, Stowe Mountain Resort, Time Warner, Crane & Co., and Sharp Electronics Corporation. Rich has led work that has won Webbys, WebAwards, and Adobe Sites of the Day, among others; his work has also been featured in Communication Arts magazine. He is a member of the International Academy for Visual Artists and judges the W3, WebAwards, Davey, Mobius, and MITX awards. Read some of his musings about the interactive world here.
September 11, 2008
Creativity Has to be a CMO’s Core Competency, by Harley-Davidson’s Mark-Hans Richer, extols the virtues of creative thinkers on the client side. He says, “….creativity as a weapon of business is underleveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. Great ideas can be strangled in the crib by CMOs too focused on near-term issues or distractions less important to the long-term results of the business. “We don’t have time for creativity” is not something you would ever hear in the most successful businesses.” It’s a must-read article – -see it here, in Ad Age.
September 3, 2008
It’s almost that time of year again — the Association of National Advertisers Annual Conference, better known as the “premiere event for senior marketers and chief marketing officers”. The annual shindig marks the two-year anniversary of Tattoo Projects. It was at the 2006 ANA conference in Orlando that we had our “coming out”, complete with nods from the New York Times and Brandweek. The theme for this year’s conference is “Growth”, which is very fitting for us. See you there!
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