September 11, 2008
Mary Kay and Richard have it. How about you?
Creativity Has to be a CMO’s Core Competency, by Harley-Davidson’s Mark-Hans Richer, extols the virtues of creative thinkers on the client side. He says, “….creativity as a weapon of business is underleveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. Great ideas can be strangled in the crib by CMOs too focused on near-term issues or distractions less important to the long-term results of the business. “We don’t have time for creativity” is not something you would ever hear in the most successful businesses.” It’s a must-read article – -see it here, in Ad Age.
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