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FacebookNovember 19, 2008
UNC Charlotte Hires Tattoo
It’s official: Tattoo is the new ad agency for UNC Charlotte! We began the RFP process with the University in June, competing against Education Marketing Group, Whitman Insight Strategies, Cross and Associates, The Marketing Box, Cambridge, Castleberry and Associates, Lyerly Agency, HMH, Eric Mower & Associates, Gotham LLC, Bouvier Kelly, A3 and Crown Communications, and Fleishman Hilliard. UNC Charlotte selected Tattoo over the other agencies, based on our superior creative product.
Tags: advertising, agency, client, new, new marketing campaign, projects, tattoo, tattoo projects, UNC Charlotte, uncc
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Congrats! Pretty ballsy of you guys to put that doc out there like that. Talk about transparency.
You said UNC Charlotte the first time. Good job. But the second time you failed. You just said UNC. That's poor.
We stand corrected! Thank you for calling that out.
That's the way we do it, that's they way we're gonna do it all day long.
For anyone who is interested — the University's RFP process, and information about the contenders, is public information.
Armando — your work is cool. I'll look forward to crossing paths with you.
Might want to use your own mistake as an example when you come back and tell the University the same thing they have ignorned from all the OTHER branding studies they've paid for and ignored in the past. That nothing will work EXCEPT a NAME CHANGE!
UNIVERSITY OF CHARLOTTE is the only branding change that will ever work!
I checked out the name confusion log. Wow. I also see that there's another UNCC…… definitely a HUGE identity issue. this is good input. I welcome your information….please keep it coming.
buf...@tattooprojects.com, 770-880-9541
Thanks, guys. Here's what you've now become a part of. Perhaps this is your first hint at how we better market ourselves.
http://www.ninernation.net/forum/showthread.php?t…
As a graduate of UNC-Charlotte and designer in town, it is nice to see someone else other than the usual shops pick up a local win. Mixing it up always yields killer solutions. Nice work.
I'm glad to see you found NN.N. We are the people who CARE about UNC Charlotte. We are the folks who shoved football down their throats like bad medicine! You will find a wealth of info and ideas on the NN.N website.
Might want to point out to the U that 40 different shades of green is not good. It's Kelly Green, only.
Merchandise, merchandise, merchandise! Not everyone can pay to park on campus and give Barnes and Nobles a $50 mark-up.
Good luck with the administration block heads, you'll need it!
Great job with the 'Stake Your Claim' campaign ideas. They look great, and it's nice to see the University move towards real (respectable) advertisements. I can't wait to see them in action.
Just saw the latest concepts. "Claim Your Stake" is brilliant! A few things though. Please take out any reference to UNC as far as not in the name. There's one concept that says we're the fastest growing university in UNC. To say in the state system would be more appropriate for us sensitive Niner fans. Also, the football girls concept. Perhaps the girls shouldn't have those exact facial expressions. They look a bit too goofy and you might want to have the jersey have #49 instead of #50 and such. Everything else looks great so far. Great work. About time the U hired a competent ad campaign.
I'm a huge fan of the "Stake your claim" campaign.
However, the "Fastest growing campus in the UNC" should definitely be reworded… fastest growing in the state is fine and definitely a plus, but the fact is that your audience doesn't differentiate the UNC system from UNC-Chapel Hill. Worded as it is now, it fortifies the false perception that we are a satellite school.
Thanks for doing a great job with the UNC Charlotte marketing campaign. Ideally we could market ourselves as just Charlotte because everyone outside the state of NC associates those first three letters with a school in Chapel Hill but sometime you just gotta do what those with the paycheck tell you to.
Thank you!! We are psyched about the campaign, and are planning to have some fun with the sculptures and billboards — and we have a couple other tricks up our sleeve, as well……
Thank you so much for the feedback. Your points are great. The people depicted in the ads are stock images right now — we'll be doing a photo shoot with real students/faculty/alumni from UNC Charlotte for the final ads. Watch the Facebook public profile for more info as this develops. Also — please feel free to post your comments and feedback on the public profile page — the marketing team at the university will see it, and that's very helpful as we work with them. You rock.
Consider it done. Great point, and we'll make the change.
And thank you so much for the compliments — be sure to watch the facebook public profile page for more updates, as we produce the campaign!
I hear you. We can't market ourselves as just Charlotte — they're not gonna let that fly. But I'm glad you are digging the campaign — if you have more feedback, I'm all ears.
Big time fan of the new Stake Your Claim campaign. I love cloverfield Norm. And Lewis is right about rewording the ad around "UNC." Those three letters are VERY touchy subjects around here.
Sounds great, now if you guys can help convince the U to drop the UNC form our name that would rock!
As for the girls for that "football" concept. I'd be more than happy to assist in the selection process.
When should we expect to see these rolled out? Any word yet?
I saw something on NinerOnLine.com about the the campaign starting in August. Is that correct and when can I expect to see a giant pickaxe "staking its claim" outside my office in Spirit Square?
Also, has the U talked to you guys about being part of football advertisement? I know there's a separate ad campaign being developed for that but I was wondering if you had been consulted on crossreferencing the two campaigns?
Thanks!
I just wanted to let you guys know that not all students and alumni support the Name Change. It is not the only way to get our name out there and at this time is cost prohibitive. As for the log of name confusion, it hasn’t been updated in years and doesn’t including the several times a day that UNC Charlotte makes the news and is cited correctly. Not to mention, the students voted it down, but the proponents keep pushing it. This isn’t like football where a majority of students, deans and the chancellor wer for it. I see it as a good option in the future, but right not it is a bad idea.