December 10, 2008
Corporate Blog Stupidity
Here’s a good bit of something to stick in your hat today, from Marketing Daily. Corporate blogs are typically not much more than shameless self promotion. Then, of course, there are the ones that are disguised as consumer blogs, designed to sing the praises of a corporation incognito. Then there are the elite brands, like Apple, who don’t even bother with a corporate blog — but there are plenty third-party blogs about them out there. I don’t know about you, but if I ever wanted to know something about a brand, their corporate blog would be the LAST place I’d look. Just sayin’.
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I agree. I have always wondered WHO actually reads these blogs and believes them? Probably the same people who get up at 4 AM to stand outside the Today show for the hopes of their 3 seconds of fame by saying hello to Al Roker. The Wal-Mart fake blog “Wal-Marting Across America” is the epitome of the fake blog.
I am very curious as to your take on the buzz word trend of customer service through twitter.
http://www.socialmediatoday.com/SMC/39127
Is this the beginning of something big? Or just a fad that will eventually fade (i.e. the podcasting trend of 2005).
I am curious of others opinions, considering 99% of Twitter posts are made up of remarks like "sitting here stirring my coffee", "just fed the dog"….
I like to find opinions on forums and other platforms that multiple opinions on a product or store. You will normally hear the good and the bad but at least you have an assortment of unbiased opinions.