The Rules of Advertising

September 18, 2009

The Rules of Advertising

Here is an old, yet humorous article that was posted on the BBC news website. The article is from an excerpt from a book by Michael Buerk that discusses various stereotypes and on-going themes that can be found in modern advertising.

Here are a couple of examples:

1. Men are obsessed with sex but will forego sex in order to watch football or drink beer.

2. Women are locked in a constant battle with their weight/body shape/hairstyle.

3. Career success is entirely based on your ability to impress your boss.

Click here to view the article.

Tags: advertising, bbc, funny, marketing, modern, rules, stereotypes

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