Email
RSS
Twitter
FacebookOctober 13, 2009
Shifting Consumer Demographics
A new article posted on Advertising Age website discusses the idea the concept of the “Average American” is surely fading away and advertisers must create new marketing strategies to contend with this quickly evolving market. According to demographics expert Peter Francese:
“The concept of an ‘average American’ is gone, probably forever. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”
Tags: age, chart, consumer, demographics, display, marketing, percentage, ratio, shift
Digg
Stumble Upon
Buzz Up!
LinkedIn
LINK
Leave a Reply