January 19, 2010
Maker’s HQ

Tattoo traveled to Loretto, Kentucky to the Maker’s Mark Headquarters yesterday to meet about a new business venture. During the stay in Loretto, Tattoo was able to tour the Maker’s distillery to see how exactly this fine Kentucky Bourbon is created. One thing we found particularly interesting was the Sour Mash Vat (image to the right). Sour Mash is the process in the distilling industry that uses material from an older batch of mash to start fermentation in the batch currently being made, similar to the making of sourdough bread.
Tags: advertising, bourbon, kentucky, loretto, Maker's mark, tattoo, whiskey
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