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January 27, 2010

Record Viewership

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With the first Superbowl of the new decade just two weeks away, researchers are predicting that this Superbowl will one for the ages, but not for the gameplay.  IBISworld is predicting this year’s game will exceed 100 million viewers.  This is great news for the advertising industry because the Superbowl is well known for its new, outrageous, and also expensive halftime commercials.

via Adrants

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