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January 28, 2010

Client/Agency

client-agency

In the Ad industry, building a strong client/agency relationship is one of the most important factors in being successful and productive on both sides.  Striking a balance between client needs and agency needs/creativity can be an arduous, almost impossible task, but it is necessary for the progression of both parties.  Essentially, It all boils down to is compromise.  Both the client and agency must be able to communicate openly with each other and understand the needs and objectives of one another.  Now with that said, check out this satirical video about dealing with client/agency relationships in everyday situations.

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One Response to “Client/Agency”

  1. Or perhaps this:

    http://www.youtube.com/watch?v=eaoIsPZAgck&feature=related

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