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Creativity In Display Advertising
Google recently put out an interesting article on display advertising and the future of interactive marketing. The main advantage that display advertising has over all other forms of media is that it allows for a two-way interaction between users and makes things customizable to each user. Technology is definitely taking advertising to a whole other level…think about the possibilities with stuff like Augmented Reality…you could be walking down the street, look up at a billboard for a product through a viewfinder and see a fully interactive ad that knows where you are, can tell you where to find that product or even let you purchase it online right there…it’s pretty crazy to think about. Check out the full article here.
Tags: advertising, augmented reality, display advertising, google, Technology
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