Beer commercials are always the best. About a week ago, a teaser on several Dutch TV channels announced the release of a new talent show called Men With Talent…following the teaser, there was no further information so people were pretty confused. However, people’s questions were answered today when the whole thing turned out to be the new Heineken commercial poking fun at the talent show overload we’re currently getting from every TV network. I would take Men With Talent over American Idol any day.
2010 is bringing in exciting news on how large companies are trying to stay friendly to our environment.
Puma has designed a new kind of packaging using one piece of cardboard and a reusable bag to carry it in. Puma estimates that this bag will reduce 10,000 tons of carbon emissions a year as well as saving 8,500 tons of paper, 264 gallons of water, 264,000 gallons of fuel, and 20 million mega joules of electricity. Not to mention saving 275 tons of plastic with the handy bag it comes in.
While Puma is helping to save plants, Frito-Lay’s is re-growing them. Frito-Lay’s SunChips now have a bag made out of 100% Compostable material after 4 years of development. This new package fully decomposes after 13 weeks by using Polylactic acid (PLA), a plant-based product that can be re-grown every year unlike petroleum, which is used for most packaging.
Check out some of the work we put together in an RFP for the 2010 North Carolina State Fair; we didn’t get the job, but we were pretty stoked on what came out. I guess its back to county fairs and carnivals for us…maybe next year we can get in on the big show.
STAKE YOUR CLAIM was a branding campaign Tattoo put together for UNC Charlotte a few months back. This campaign targeted students, faculty & staff, alumni, and the Charlotte community. STAKE YOUR CLAIM was designed to build brand awareness for the fourth-largest and fastest growing university in the UNC system.
The New York Times recently ran an article on household cleaner companies and their rush to hit customers with new campaigns for the spring-cleaning season. There was mention of Hoover and their launch of multimedia campaigns starting this week; with that came mention of us and our two cents on present and past campaigns. Check out the full article here and take a look at some of our work with Hoover.
You can be! Hoover is a proud sponsor of the Cleaning for a Reason Foundation, a program that sends helpers to clean houses for those who are undergoing cancer treatments. If you log on to Facebook and become a fan of either Hoover or Cleaning for a Reason, they will donate $1 (up to $25,000) to the cause. A very easy way to lend a hand!
Working with First Reliance Bank and launching their brand as a community focused bank has been a recent project here at Tattoo. FRB is really going for a “Boost of better” with their customers and fulfilling the purpose of improving the local community. Simply put by Rick Saunders, CEO of FRB, “Our Bank’s purpose is to make the lives of our customers better.”
We’ve done it! Tattoo has finished shooting, editing and finalizing all three of the newest Hoover TV Spots that are set to launch next week. We are all really pleased with how the commercials turned out, so click on the images below to check them out!
The day we can reveal the Volt Van is getting closer and closer. We stopped by the custom shop the other day to check out the progress the guys were making on the van and it’s looking really good; all the various parts and details we designed are in so now we’re just waiting for them to finish putting it all together. Trust me…when this thing is finished, everyone will be blown away and you will be wishing you had your own Volt Van to cruise around in.
Check out this pretty cool campaign for Paso de los Toros, a bitter tonic water. Basically, they set up a website for broken hearts to express themselves to the world and the best messages would be immortalized in a book…this way they really would have the last word…cool concept and execution.
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The day we can reveal the Volt Van is getting closer and closer. We stopped by the custom shop the other day to check out the progress the guys were making on the van and it’s looking really good; all the various parts and details we designed are in so now we’re just waiting for them to finish putting it all together. Trust me…when this thing is finished, everyone will be blown away and you will be wishing you had your own Volt Van to cruise around in.