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June 29, 2010
Your Ad Here
There’s a new way to advertise, and who is in charge of it? Apple, of course. iAds are expected to start popping up on your iPhones later this week. More >>
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June 29, 2010
There’s a new way to advertise, and who is in charge of it? Apple, of course. iAds are expected to start popping up on your iPhones later this week. More >>
June 25, 2010
No one understands customer service like The Ritz-Carlton Hotel. They’ve achieved world-renown expertise in the high art of taking care of clients. It’s no secret that they will go to extreme measures to make their guests completely happy. More >>
June 22, 2010
Anyway, we’re excited to introduce our newest creative team. Jason Corbin, born a Buckeye and raised a Dawg, is a copywriter from Ohio who graduated from The University of Georgia with a degree in Journalism. And Allison Corbin, a graphic designer from Alabama, and a graduate from The Art Institute of Atlanta with a Bachelor’s degree in Fine Arts. More >>
June 18, 2010
Brand loyalty is an important concept in advertising that many people follow, whether they realize it or not. Some go to the absolute extreme and actually tattoo brand logos on their body. When Tattoo Projects first started in 2006 we focused on leaving our clients with an everlasting impression of our work- a tattoo if you will. We take great pride in the work we do and want to leave our clients truly satisfied.
June 17, 2010
Focus groups are being held in ten different cities across the country for Hoover.
What are we researching? We can’t tell you that, you silly gooses. But we can let you suffer through it with us! More >>
June 15, 2010
When it comes to good customer service, attitude is everything. Well, almost everything. Of course there is more to the concept, but sometimes how someone is serviced is just as important, if not more important, than the service itself. More >>
June 9, 2010
Every October is the annual NC State Fair and the advertisements that we drew up unfortunately didn’t make the cut. We are still very proud of the work we did and feel we will have much better luck next time. Another agency that did not make the cut was “Saturday“. More >>
June 8, 2010
Nothing says Stake Your Claim like a pocket-sized pickaxe. Tattoo Projects created this cut-out postcard for UNC-Charlotte to send to all incoming freshman and prospective incoming freshman for Fall 2010. It’s a creative and useful way to congratulate those who have been accepted to the University and also remind those who have been accepted but who are not yet enrolled that the deadline was May 1st, 2010. A clever way to give lasting power to a direct mail piece eh?
June 4, 2010
In our humble opinion, Consumer Reports (CR) is arguably the world’s preeminent publication on evaluating and grading products and service. The publication has built a world-reknown reputation on reviewing and comparing consumer products and services based on unbiased results from their in-house testing laboratory. Understandably, CR does not permit the commercial use of its comparisons. This standard allows them to maintain their “independence and impartiality”. That’s a bummer for us, however — our client, Hoover, is ranked for having 6 out of the top 10 best full size vacuums including # 1 and # 2. Unfortunately, we have no way of marketing this rating for the product. Aside from all the normal national broadcast, strategy and campaign development — we are designing new packaging for several Hoover products, new FSIs, and online banner advertising. Our mouths water at the prospect of bold type proclaiming that Hoover has more top-ranked products by Consumer Reports than any other brand. In a world where integrity is often hard to scratch up, we find ourselves drowning in a sea of the stuff. More power to CR for their buffalo stance — and more power to our creative teams in finding smart, creative ways to share this information with the world, while still playing by the rules. .