Tattoo Projects Born to Blog

June 4, 2010

The Top Dog of Reviews: Consumer Reports

In our humble opinion,  Consumer Reports (CR) is arguably the world’s preeminent publication on evaluating and grading products and service. The publication has built a world-reknown reputation on reviewing and comparing consumer products and services based on unbiased results from their in-house testing laboratory. Understandably, CR does not permit the commercial use of its comparisons. This standard allows them to maintain their “independence and impartiality”. That’s a bummer for us, however —  our client,  Hoover,  is ranked for having 6 out of the top 10 best full size vacuums including # 1 and # 2. Unfortunately, we have no way of marketing this rating for the product.  Aside from all the normal national broadcast, strategy and campaign development — we are designing new packaging for several Hoover products, new FSIs, and online banner advertising. Our mouths water at the prospect of bold type proclaiming that Hoover has more  top-ranked products by Consumer Reports than any other brand. In a world where integrity is often hard to scratch up, we find ourselves drowning in a sea of the stuff. More power to CR for their buffalo stance — and more power to our creative teams in finding smart, creative ways to share this information with the world, while still playing by the rules. . 

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