Does size REALLY matter?

August 24, 2010

Does size REALLY matter?

Advertising agencies vary all across the board when it comes to size, money, work, how the business is run, etc. But that’s a fact about any industry, really. However, agencies tend to be identified by their size too often for what it’s worth. “Both small and large agencies have size thrust upon them as a defining element of their identity, and they should resist,” according to AdAge. But seriously, judging a business on its size is almost like judging a human being on whether they are tall or short, male or female. Sometimes it’s good to be small, sometimes it’s good to be big. Who can really say one is better than the other.

An intriguing article in AdAge that discusses the size of agencies and how it effects their identity says this, “What we often don’t acknowledge is that we operate in a world that values, encourages, and rewards growth. A hierarchy exists that tells us it’s better to be big.” With that being said, growth is a good, positive thing, however growth can be seen with many different meanings. Whether your a small agency, medium size agency, big or even a huge agency, advertising is advertising and if you’re passionate about what you do…size won’t matter. The number of employees you have on board won’t matter and the size of your office or the number of clients you have won’t matter either. Size is a funny thing, but when talking about agencies, a small agency can be just as effective if not more effective than the largest one out there.

Besides, if you don’t focus so much on size and more on portraying your agency with business maturity, strategic thinking, and creative risk taking then you shouldn’t have a problem with size being a critical factor in your identity with the public and/or clients.