Social Media in the Eyes of Marketers

August 30, 2010

Social Media in the Eyes of Marketers

“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following:

1. Never mind whether PR means press release, lets start a new conversation
2. Moderation goes beyond answering on behalf of someone, it means enabling connections
3. Building relationships means understanding the social graph

PR is in need of a reinvention beyond pitching bloggers press releases. Or, should blogging and online marketing just be left up to marketers, after all it is our job, right?

Two-way conversations are critical. As marketers we want to market our products and inform our consumers of our services. But in the world of blogging, we also want to connect with consumers and the public with a sense of reality by starting conversations and understanding what the social world looks like at all times. In the blogosphere, you want to be relevant to your readers. In order for you to connect with your audience comes the importance of cultivating two-way conversations via social media and blogs. NOT the traditional press releases and the usual methods PR agencies use. This is not only important in building a connection, but also in building a brand.