How Does Your Agency Think?

November 12, 2010

How Does Your Agency Think?

Advertising agencies tend to fall into one of two categories. One being a creative-driven agency, and the other a account-driven agency. There is not one that is necessarily better than the other, rather just how they concept and get work done. As Darryl Ohrt puts it in his AdAge article, “neither is wrong, but try mixing things up.” He claims that creative-driven agencies tend to lead with idea first, with the creative director having more involvement and decision as to what concepts get presented and what doesn’t. Whereas account-driven agencies are more concerned in having an outcome or solution, and not so much the “wow” factor. Typically in account-driven agencies, account representatives or executives are typically the ones who present the ideas to clients and decide what gets presented and what doesn’t.

“This goes beyond the age-old creative teams vs. account teams. Those battles exist at both kinds of agencies every day. And it’s not about creative without any strategy, or results-oriented work that’s not creative. This is more about an over-arching philosophy that’s typically driven from the top of the organization chart.”

At Tattoo Projects we consider ourselves a creative-driven agency, yet still incorporating an account services team as they are a beneficial asset to this industry. Creative-driven doesn’t mean creative people only. It just means we utilize our creative talent as the core of our strategy, concepts, design, etc. Our employees offer a wide range of abilities, skills, experience, and personalities, but that is what makes us the team that we are, and it’s also why we are continuing to grow.

We feel good about our team here at Tattoo, and about the opportunities ahead of us. We are still growing, and plan on continuing to grow so if you’re interested we recommend you get your resume and portfolio in ASAP as we are currently in the hiring process.

Tags: advertising, agency, creative, industry, interesting, tattoo projects