May 1, 2012
Founded in our own Queen City, Girls on the Run (GOTR) is a national non-profit aimed at encouraging preteen girls to live healthy and joyful lives. The program brings together preteen girls for a 10-12 week program that teaches lessons in self-confidence, team building, and responsibility. GOTR uses running as a catalyst to drive these messages home and culminates in the girls running a 5K at the end.
GOTR of the Tri-County has been booming in popularity, but the organization has had trouble finding enough coaches to keep up with the amount of participant sign ups. Girls on the Run looked to our Charlotte advertising agency to help in the recruitment of coaches for the upcoming fall season.
Our coach recruitment campaign, consisting of print, OOH, direct mail, and digital, has begun to roll out in the Tri-County area. GOTR coaches don’t need to be runners, but they have got to be ready to get girly and have some fun. The campaign highlights the aspects you don’t usually associate with “coaching”: handholding, face painting, and piggyback rides are just the beginning. We’re still cleaning up the glitter.
If you’re looking to give back and help prepare a group of girls to lead healthy and purposeful lives, find your local chapter and sign up!