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Tattoo Projects Talks College for UNC Charlotte
Since 2008, Tattoo Projects has worked with UNC Charlotte to develop and execute numerous creative campaigns. The Stake Your Claim branding we developed for the University remains a cornerstone of their marketing messaging. If you’ve got a big pickaxe, flaunt that thing.
Recently, UNC Charlotte came to our advertising agency to create a campaign for their summer orientation program, SOAR. With a minimum budget, the University wanted pieces that would click with students while getting several academic messages in front of them.
With that goal, we developed several campaign pieces with a fun tone that would speak to students without speaking at them. They hear enough lectures in class. Posters, digital elements, and a QR code scavenger hunt were in the mix.
Take a look at some of the pieces below and be on the look out for part 2 of this campaign soon.
Tags: SOAR, Stake Your Claim, UNC Charlotte
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