August 30, 2010
“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following: 1. Never mind whether PR means press release, lets start a new conversation 2. Moderation goes beyond answering on behalf of someone, it means [...]
SHARE | No Comments »August 5, 2010
This week Tattoo ran a side-by-side test to see which was better: the $188 Hoover Windtunnel Air or the $399 Dyson DC 24. Both vacuums use a similar Cyclonic Filtration Technology. Hoover, however, has something that no other vacuum on the market can touch: Patented WindTunnel Technology. We compared the two models on a [...]
SHARE | 1 Comment »August 4, 2010
We have all see the new Dyson commercials with James Dyson, the british engineer responsible for the new models. He does a good job of convincing people that his new innovations, like the ball turning in the DC 24, are the best on the market. But are they really the best? Dyson uses its [...]
SHARE | No Comments »June 17, 2010
Focus groups are being held in ten different cities across the country for Hoover. What are we researching? We can’t tell you that, you silly gooses. But we can let you suffer through it with us!
SHARE | No Comments »June 8, 2010
Nothing says Stake Your Claim like a pocket-sized pickaxe. Tattoo Projects created this cut-out postcard for UNC-Charlotte to send to all incoming freshman and prospective incoming freshman for Fall 2010. It’s a creative and useful way to congratulate those who have been accepted to the University and also remind those who have been accepted but who [...]
SHARE | No Comments »June 4, 2010
In our humble opinion, Consumer Reports (CR) is arguably the world’s preeminent publication on evaluating and grading products and service. The publication has built a world-reknown reputation on reviewing and comparing consumer products and services based on unbiased results from their in-house testing laboratory. Understandably, CR does not permit the commercial use of its comparisons. This standard [...]
SHARE | No Comments »May 25, 2010
It’s a big week in Charlotte, NC for race fans. Now home to the NASCAR Hall-of-Fame, which opened it’s doors on May 11th, 2010, thousands of people have come to Charlotte to show their loyalty to the sport and experience what has been a huge event in NASCAR history – the grand opening and inductions into the NASCAR [...]
SHARE | No Comments »May 19, 2010
Great branding starts at home. Before you can be a true brand ambassador, you’ve got to really, truly, feel the love. In conjunction with our current work on invigorating the Hoover brand, we went straight to the heart of Hoover HQ with some bigger-than-life brand inspiration. Tattoo replaced the many of the headquarters’ gray and [...]
SHARE | No Comments »April 23, 2010
STAKE YOUR CLAIM was a branding campaign Tattoo put together for UNC Charlotte a few months back. This campaign targeted students, faculty & staff, alumni, and the Charlotte community. STAKE YOUR CLAIM was designed to build brand awareness for the fourth-largest and fastest growing university in the UNC system.
SHARE | No Comments »April 21, 2010
The New York Times recently ran an article on household cleaner companies and their rush to hit customers with new campaigns for the spring-cleaning season. There was mention of Hoover and their launch of multimedia campaigns starting this week; with that came mention of us and our two cents on present and past campaigns. Check [...]
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