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September 3, 2010

Interns Wanted

Tattoo is looking for design interns who are willing and ready to dive into a crazy and fast paced environment, which is also known as advertising. It’s a great opportunity to grow and learn in this industry. If you are interested, contact us for more info.

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September 2, 2010

Effects of Packaging

Packaging is an important concept when it comes to your product and brand identity. This packaging design rebrands carrots as junk food just to get kids to eat more of them! What is this world coming to? However, this should get the point across that looks and packaging say a lot when it comes to [...]

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August 30, 2010

The Social Media in the Eyes of Marketers

“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following:   1. Never mind whether PR means press release, lets start a new conversation 2. Moderation goes beyond answering on behalf of someone, it means [...]

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August 24, 2010

Does size REALLY matter?

Advertising agencies vary all across the board when it comes to size, money, work, how the business is run, etc. But that’s a fact about any industry, really. However, agencies tend to be identified by their size too often for what it’s worth. “Both small and large agencies have size thrust upon them as a [...]

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August 17, 2010

Jumping the Shark

It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. [...]

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August 11, 2010

The Future of Celebrity Endorsements

Getting a celebrity to be featured in an advertisement is not an easy process.  It can take months of back and forth negotiating before any photos or film can be shot.  The current way of doing things is not only inefficient; it is unrealistic for many advertising vehicles.  Banner ads, for example, are rarely ever [...]

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July 23, 2010

Internet Advertising: a work in progress

The Internet is a relatively new medium for advertisers and is still unknown territory in some respects. After the World Wide Web’s start in 1989, advertisers have come a long way, but there is still a long way to go. It is now 2010 and advertising still trying to crack the code on Internet advertising. [...]

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July 12, 2010

And the Winner of the 2010 World Cup is . . . Coca Cola?!?!

Spain may have emerged victorious on the pitch, but they are not the only winners this year.  When all was said and done, another team successfully made all the competition fade away: Coca Cola.   For this World Cup Coca Cola made a gamble.  Coke pushed its new sonic branding as the crowning jewel of [...]

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July 9, 2010

The Power of An Athlete

Sports…why do they have such a huge impact on almost every aspect of our lives? After an hour long special coverage on what could have been a ten minute coverage for LeBron James to announce his “decision” to play for Miami Heat, one more blog on him and the impact of professional athletes on not [...]

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July 5, 2010

BP Oil Spill: Shame on us…

As BP’s oil spill continues to haunt the Gulf of Mexico, there’s growing evidence that Americans are trying to strike back at the oil giant by avoiding BP-branded gas pumps. There are roughly 10,000 BP gas stations across the US, and some stations have reported a dramatic decline in sales in recent weeks from 10 percent to 40 percent. The [...]

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