In our humble opinion, Consumer Reports (CR) is arguably the world’s preeminent publication on evaluating and grading products and service. The publication has built a world-reknown reputation on reviewing and comparing consumer products and services based on unbiased results from their in-house testing laboratory. Understandably, CR does not permit the commercial use of its comparisons. This standard allows them to maintain their “independence and impartiality”. That’s a bummer for us, however — our client, Hoover, is ranked for having 6 out of the top 10 best full size vacuums including # 1 and # 2. Unfortunately, we have no way of marketing this rating for the product. Aside from all the normal national broadcast, strategy and campaign development — we are designing new packaging for several Hoover products, new FSIs, and online banner advertising. Our mouths water at the prospect of bold type proclaiming that Hoover has more top-ranked products by Consumer Reports than any other brand. In a world where integrity is often hard to scratch up, we find ourselves drowning in a sea of the stuff. More power to CR for their buffalo stance — and more power to our creative teams in finding smart, creative ways to share this information with the world, while still playing by the rules. .
It’s a big week in Charlotte, NCfor race fans. Now home to the NASCAR Hall-of-Fame, which opened it’s doors on May 11th, 2010, thousands of people have come to Charlotte to show their loyalty to the sport and experience what has been a huge event in NASCAR history – the grand opening and inductions into the NASCAR Hall-of-Fame held on May 23rd. Tattoo Projects was was given the opportunity to take part in the grand opening with the Earnhardt family. Rudy Banny and Buffy McCoy Kelly took charge in press handling for Teresa Earnhardt. The first class of inductees into the hall-of-fame included the late Bill France, Sr., the late Bill France, Jr., Richard Petty, Junior Johnson, and the late Dale Earnhardt.
Race week isn’t over yet. And…it’s not just about the races! This weekend, May 27th-29th, Food Lion is sponsoring the annual “Speed Street” event held right here in the heart of Charlotte. Speed Street includes exciting appearances by musicians and race-car drivers, a chance to win prizes, participate in Q&A sessions, and even get autographs. Appearances will be made by country musicians such as Rodney Atkins, Luke Bryan, and Josh Turner. Other appearances will be made by Everclear, Corey Smith and much more. And the best news about this is…it’s free!
With the 2010 World Cup less than a month away, Nike’s Write The Future advertising campaign is in “Full-Effect.” the new video on the website has everything you’d expect to see when watching a blockbuster movie. The 3 minute clip is chock full of love, excitement, drama, action, violence, The Simpson’s and a bunch of great soccer footage. Tattoo applauds Nike and the 32 teams that make up the World Cup and come 6/11 we will be watching the drama unfold. As for our pick, we are going with Germany.
Great branding starts at home. Before you can be a true brand ambassador, you’ve got to really, truly, feel the love. In conjunction with our current work on invigorating the Hoover brand, we went straight to the heart of Hoover HQ with some bigger-than-life brand inspiration. Tattoo replaced the many of the headquarters’ gray and tan walls with floor-to-ceiling brand messages and beauty shots, a la Steve Grubman Photography. Stay tuned for round two — some great surprises are in store.
It is the moment we’ve all been waiting for… the FINISHED VOLT VAN! Take a look at the amazing finished van. A lot of blood, sweat and tears went into this bad boy. I’d say all the hard work definitely paid off.
Beer commercials are always the best. About a week ago, a teaser on several Dutch TV channels announced the release of a new talent show called Men With Talent…following the teaser, there was no further information so people were pretty confused. However, people’s questions were answered today when the whole thing turned out to be the new Heineken commercial poking fun at the talent show overload we’re currently getting from every TV network. I would take Men With Talent over American Idol any day.
2010 is bringing in exciting news on how large companies are trying to stay friendly to our environment.
Puma has designed a new kind of packaging using one piece of cardboard and a reusable bag to carry it in. Puma estimates that this bag will reduce 10,000 tons of carbon emissions a year as well as saving 8,500 tons of paper, 264 gallons of water, 264,000 gallons of fuel, and 20 million mega joules of electricity. Not to mention saving 275 tons of plastic with the handy bag it comes in.
While Puma is helping to save plants, Frito-Lay’s is re-growing them. Frito-Lay’s SunChips now have a bag made out of 100% Compostable material after 4 years of development. This new package fully decomposes after 13 weeks by using Polylactic acid (PLA), a plant-based product that can be re-grown every year unlike petroleum, which is used for most packaging.
The New York Times recently ran an article on household cleaner companies and their rush to hit customers with new campaigns for the spring-cleaning season. There was mention of Hoover and their launch of multimedia campaigns starting this week; with that came mention of us and our two cents on present and past campaigns. Check out the full article here and take a look at some of our work with Hoover.
You can be! Hoover is a proud sponsor of the Cleaning for a Reason Foundation, a program that sends helpers to clean houses for those who are undergoing cancer treatments. If you log on to Facebook and become a fan of either Hoover or Cleaning for a Reason, they will donate $1 (up to $25,000) to the cause. A very easy way to lend a hand!