September 2, 2010
Packaging is an important concept when it comes to your product and brand identity. This packaging design rebrands carrots as junk food just to get kids to eat more of them! What is this world coming to? However, this should get the point across that looks and packaging say a lot when it comes to [...]
SHARE | No Comments »September 1, 2010
First Outdoor Ad with 10k live bees – money from the sale of each bottle goes toward helping Britain’s dwindling bee population. Interesting to say the least.
SHARE | No Comments »August 31, 2010
Following up on the idea of social media being one of the newest and most popular ways of communicating and marketing your products, blogs are not only important in getting an audiences attention, but also in establishing relationships. But, you have to be careful in this aspect of social media. You have to be the [...]
SHARE | No Comments »August 30, 2010
“New media is not traditional media, only on blogs.” A recent article found in Conversation Agent claims that a non PR person will revolutionize the industry by FORGETTING the following: 1. Never mind whether PR means press release, lets start a new conversation 2. Moderation goes beyond answering on behalf of someone, it means [...]
SHARE | No Comments »August 25, 2010
For Doug Huber, his interest in Advertising started on a set. After graduating from Gettysburg College with a film degree and spending a year studying abroad at the Victorian College of the Arts School of Film & Television in Melbourne, Australia, he moved to LA to pursue his dreams of working in the film business. [...]
SHARE | No Comments »August 24, 2010
Advertising agencies vary all across the board when it comes to size, money, work, how the business is run, etc. But that’s a fact about any industry, really. However, agencies tend to be identified by their size too often for what it’s worth. “Both small and large agencies have size thrust upon them as a [...]
SHARE | No Comments »August 23, 2010
Brand Identity. It’s the way you want your consumers to view your product or your brand and it’s one of the most important aspects of the advertising/marketing industry, so it better be done right. All it takes sometimes is one move and your brand identity can go tumbling downhill…fast. Pepsi, for example, has undergone [...]
SHARE | No Comments »August 18, 2010
Digital + Outdoor = a cool new concept for Kraft Mac and Cheese. Check out this video to see how Kraft is getting people to smile.
SHARE | No Comments »August 17, 2010
It happens all the time with brands and businesses. They get too carried away with their products, exhausting their customers of having to keep up with their changing products. But they have to do it, right? Because if they didn’t then the customers would get tired and bored of the same thing all the time. [...]
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